The Ducati Panigale was the bestseller around the world in the superbike segment in 2018, according to data released by Ducati. In all, Ducati Motor Holding sold 53,004 motorcycles to customers worldwide, which underscores that the 50,000 unit sales threshold, first reached by Ducati in 2015, has now been achieved for the fourth consecutive year. The big news is that a significant contribution to this result came from the success of the Panigale family, which accounted for a sale of 9,700 bikes in 2018. This number is a 70 per cent increase on 2017, and makes Ducati, for the very first time, the leader of the superbike segment with a market share of 26 per cent. In 2018, one out of every four superbikes sold worldwide was a Ducati Panigale.
Equally successful was the Multistrada family, which sold a total of 11,829 bikes in 2018. However, 2018 saw a slight 5 per cent drop in overall Ducati sales, from 55,871 bikes in 2017 to 53,004 bikes in 2018. Ducati says, market interest in the Panigale and Multistrada families has reinforced the Italian motorcycle manufacturer’s position in the high-end market.